Download and Learn Digital Marketing Udacity Nanodegree Course 2022 for free with google drive download link.
Meet the growing demand for skilled digital marketers by learning the latest technologies for building impactful marketing strategies.
What You’ll Learn in Digital Marketing Nanodegree
Estimated 3 months to complete
You’ll master the skills necessary to become a successful digital marketer. Learn about value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.
Digital Marketing Nanodegree Intro Video:
No Experience Required.
No prior experience is required, but it is recommended that students are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the Internet through an online browser.
Building a digital marketing strategy is a journey—let us be your guide. In this course, we offer a framework to help you define your business’s value proposition and branding and map out your customer journey, content strategy, and channels to achieve your business goals.
Project – Get Ready to Market
In this project, you’ll strategize marketing plans for your own company or a sandbox company we’ve provided. You’ll summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market. Based on your framework, you will map out the stages and touchpoints of your customer journey and plan different types of content and channels at each stage.
Marketing Data and Technology
In this course, you’ll learn the value of marketing data and trending technologies and how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.
Project – Draw Insights from Marketing Data
In this project, you’ll explore marketing data to build data-driven insights for your marketing plans. Using data and Google Analytics, you’ll answer questions and derive key insights about audience, behavior, and conversions from existing marketing efforts. You’ll also identify key areas of focus or change for your marketing plans.
Social Media Marketing (Elective)
In this course, you’ll learn more about the differences between the main social media platforms, the importance of planning, how to manage your social media presence, how to build community, leveraging organic and paid, creating effective content for multiple platforms, and actually creating 3 campaigns.
Project – Marketing Your Content
In this project, you’ll build a real social media campaign strategy for a skincare brand. The project includes researching and creating an organic advertisement strategy and a paid advertising strategy as part of a social media marketing campaign. You’ll be provided with numerous resources that include information related to business goals and campaign objectives, past campaign performance data, audience personas, and other information to help you build an effective strategy.
SEO Essentials (Elective)
Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for optimizing a website.
Project – Conduct an SEO Audit
In this project, you’ll evaluate a website audit and recommend actions to optimize its ranking in search engine results. You’ll also analyze competitors’ websites and offer, in ranked order, strategies for search engine optimization.
Search Engine Marketing (Elective)
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an effective ad campaign using Google Ads.
Project – Evaluate a Google Ads Campaign
In this project, you’ll be building and evaluating the performance of a Google Ads search campaign. For the first part of the project, you’ll create your campaign from identifying the product and/or brand and working all the way to the KPIs. For the second half of the project, you’ll evaluate an existing campaign and provide optimization suggestions based on the provided data.
Digital Advertising (Elective)
Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you’ll learn how display advertising works, how it is bought and sold (including in a programmatic environment), how to set up a display/video advertising campaign using Google Ads, and strategies for effectively reaching audiences across multiple channels.
Project – Plan a Multichannel Ad Campaign
In this project, you will develop a plan to effectively run a multichannel shopping campaign, featuring display, shopping, and YouTube video ads. You will first measure the effectiveness of previous advertising campaigns and recommend ad optimizations based on these results. You will then evaluate multichannel test results to determine whether these recommendations will achieve your marketing objective. Using the previous results, you will plan your next multichannel campaign and provide recommendations to further optimize your display and YouTube video ads.
Email Marketing (Elective)
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you’ll learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Project – Market with Email
In this project, you will plan and prepare an email marketing campaign for a Sandbox product (Company A or B) or for your company’s product/service. You will write an email and evaluate the results of an email campaign.
Over $490 billion was spent on digital advertising in 2021. This number is expected to grow by 32% in 2023.